Online businesses are booming in the post-covid era. It’s becoming even more profitable than operating a brick-and-mortar storefront for many retail sellers. The handbag industry is at the forefront of this trend. Most handbag sellers operate an online-based business.

But just making an online storefront isn’t enough. The internet is filled with countless things. So people can’t really find your store unless you take some steps to ensure that it shows up on search results. This article will help you understand the concept of online presence and the best online platforms to promote your business.

What Is Online Presence And Why It Matters?

The biggest part of running an e-commerce store is increasing your web traffic. You want people to visit your store, and peruse your collection as much as possible. Every time someone visits your website it's counted as web traffic.

To increase said web traffic, you need online visibility. People who don’t know anything about your negócio can’t really find your website that easily. It needs to come up on search results from online queries, which requires some active effort.

Online presence is the leverage you use to increase your web traffic. Gaining an online presence involves advertising yourself on various platforms where people usually visit. Online presence increases your visibility to the netizens and makes you appear more trustworthy. It's a staple for any online business.

Things You Can Do To Promote Your Handbag Business

Now that you know why internet presence or digital visibility is essential, it’s time we talk about how you can increase it. For online businesses, there are several tried and tested methods for increasing brand awareness online. Here’s a list of some of the most efficient ones:

Increase Organic Social Media Presence

Billions and billions of people use the internet every day. And a large number of them visit social media almost regularly. In fact, in recent years, many people have used social media as their sole source of news about the world.

You can probably guess where we’re going with this. Social media is the perfect place to gain online recognition. It’s a tried and tested strategy that every online marketer employs. Having a decent social media follower count makes your store more visible to the netizens and creates a sense of reliability among your clients. 

Having a well-maintained social media page is great for several reasons. First, you will gain followers who will buy your bolsas de mão, and also advertise for your store to their friends. It creates a sense of community around your brand which is great for customer retention. 

Paid Advertisements

While having a popular social media page is great for a retain drop shipper, it's not very newbie-friendly. If you are just starting out, you likely won't see many organic followers or traffic on your page. It takes time and effort to build up a decent image on social media. 

But there's a way to kickstart that process. Most social media platforms, as well as popular video hosting platforms and search engines, can work as your billboard. These platforms endorse paid advertisements, which can easily make their way into people's organic social media feeds. 

It's actually worthwhile in the long run to put up some advertisements on these platforms for your handbag business. It'll help you gain some online presence in the early stages. Ad hosting services like Google AdSense are perfect for targeted marketing.

SEO Optimized Blog Posts

Gaining online attention is hard, but retaining that attention is much harder. People don’t simply want a handbag; they want something more substantial to go with it. Blog posts are a way to provide additional substance to your brand beyond just your handbags.

Blog posts, more specifically, SEO-optimized blog posts, are great for increasing online visibility. People who want to buy handbags or similar products often search for them online. You can easily attract that traffic if you have educational blog posts on related topics.

An SEO-optimized website with high-quality content will come up in search results more often. You can easily sneak in your product advertisements in these blog posts in an organic way to gently guide these potential customers toward your product.

Partnerships And Endorsements

The recent trend in online marketing puts great emphasis on partnerships and endorsements. It’s a strategy where you partner your product with some other popular online figure to present your product to that person’s follower base.

This system works great with online influencers and minor celebrities. But you can also partner with other fashion-based pages too. As long as your products don't overlap, most people will welcome such partnerships. While you can access their follower base, they can also advertise their products to your followers. It's a win-win situation for both.

But be wary. While these endorsements and partnerships are great, you need to partner with credible people. Partnering with someone who sells low-quality products or who's constantly at the center of online controversies can easily damage your reputation. We advise you to do ample research before taking this route.

Email Marketing

Email marketing has been around for several decades at this point. And it’s not really that popular with the newer generations because they have more flexible modes of communication. But it’s still quite useful for marketing your products to certain demographics. 

Email newsletters are great for keeping your community engaged and updated about your recent activities. For a handbag brand, that means notifying people about your new product catalog.

Your goal isn’t necessarily to sell products through email newsletters. The main purpose of this activity is to retain their attention. Gentle reminders over email will help them remember your brand name the next time they think about buying a handbag. It’s a subtle psychological manipulation.

Conclusão

We hope this article has been informative. We've tried to condense various important aspects of the online marketplace to give you a comprehensive outline of how to make your handbag store famous online. 

Any e-commerce website owner must have an online presence, and the methods listed above are some of the best ways to acquire it. If you need further assistance with anything handbag-related, be sure to contacte-nos.