Leather products are luxurious. Any luxurious product also needs equally premium packaging. With the right packaging, the customer experience can be elevated. In some cases, apart from the quality of the actual product, the packaging can also ensure how premium your products feel.
This guide will be all about how to design the packaging for your leather bag company. We will talk about everything from why packaging is important and also some guidelines about how to execute it.
Think about the days of brick-and-mortar stores. The store design was a big part of the customer experience. A well-designed premium store gave customers the feeling of a premium purchase.
While eCommerce is more popular now than ever, product packaging is just as important. If you are a leather bag company, premium packaging will give your company a sign of quality. It is always about the details.
When the customers open the box and reveal the products, it is an experience on its own. A quick search on the internet reveals hundreds of unboxing videos. People love watching those. That is why the packaging of premium goods and products is so important.
It is an integral part of the product experience. Opening up a well-designed and thought-out package design makes the overall experience much better. Your actual product might be high-quality, but if the packaging also does not do it justice, then you are missing an important piece of the puzzle here.
Okay, let's be realistic here. We need to first define the scope here. There are a lot of kinds of leather bags out there. And they all have different quality, designs, and features. It is impossible to talk about specific things that need to be incorporated.
The best way to go on about this is to give solid guidelines when it comes to designing the package. This way, manufacturers will know exactly what will work for their products.
The first step to making sure your packaging looks and feels just as premium as your leather products is to use premium materials. It is completely fine to use cardboard. That is one of the most common materials used.
But do not go for cheap cardboards either. In some cases, you can also buy colored cardboard boxes. It can have your logo on it. We will talk about this in more detail in a bit.
Even before you pack the leather bag in cardboard (or any kind of materials), you need to ensure that it is well protected. This is to avoid any kind of scratches or damage that may happen during shipment.
The last thing you want is to give your customers a damaged product right out of the box. That can be harmful to your image. While having a good return policy is important, it is also important to have foolproof processes in place from the start.
Why deal with a problem when you avoid it completely. As the old saying goes, prevention is better than cure.
Then comes the design. You need to think long and hard about the design. And by design, we do not mean how the packaging looks from the outside. While that is an important part of it. Design is also about how the packaging opens to reveal the bag.
How does the lip open, what is the resistance like? In general terms, when a customer is opening up the bag, does it give a sense of quality and luxury when the customer opens the package?
In pursuit of premium, do not overcomplicate the design. That will do more harm than good. Remember that the packaging is only a complimentary thing to your leather bags and products. The main star of the show at the end of the day is still the product itself.
Alright, let's talk about branding. Make sure that your packaging has tasteful branding on it. Premium leather handbags like these speak for themselves when it comes to quality. But a brand will also help convey trust.
When you have an established brand, it pays to have that name on the packaging itself. It is also a sort of free marketing. When a customer is on their way home with the leather bag that they purchased, inside its packaging with the branding on it, it gets exposure from others as well. That is why branding on the packaging is also important. So, do not overlook that either.
As a responsible brand, eco-friendly packaging is something that you should strive for. And also, you can have small labels that tell your customers that the packaging used is eco-friendly and/or recycled.
This will create even more long-term goodwill for your company. And that is something that will pay dividends for years to come.
Want to go the extra mile? Why not include something customized in the packaging. For premium products, a customized note thanking the customer for their purchase will do wonders.
They will feel appreciated and feel like they are a part of the community. It also helps create brand loyalty as well. It does not have to be only a note though. You can get creative with it. However, a custom thank you note is one of the easier things you can do.
There is a bit of a logistical challenge to this as you get more and more popular though. It is not that viable to write custom notes for every customer when you are selling thousands of leather bags a day. A streamlined system can help tackle this issue.
And that is how to design the packaging for your leather bag company. The packaging of any product is also a part of the user experience. From the time the customers open up the box till the day they last use the product, everything needs to be taken into account.
A premium manufacturer like エスエルバッグ needs to make sure the packaging reflects the brand image, quality, and company philosophy.